Marketing Experience
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Revenue Growth
Implemented email and SMS marketing with no prior program, generating $230,000 in revenue in the first year.
Delivered a 400% increase in monthly sales on Amazon by restructuring paid media and creative.
Scaled multi-million-dollar goals while managing six-figure monthly ad budgets across Google, Meta, and Amazon.
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Retail Partnerships
Secured B2B partnerships with Bloomingdale’s and Macy’s, generating $800K in the first year.
Rebuilt Amazon ad structure to achieve a 400% sales lift in one month.
Directed creative content for 200+ products across A+ pages, imagery, and video.
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Ad Strategy
Managed $200K+ monthly budgets across Google, Meta, and Amazon.
Delivered measurable ROI by combining data-driven targeting with creative testing.
Implemented Meta campaigns that generated $50,000 in sales within the first three months, achieving a 5x ROAS.
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Creative Direction
Led a full luxury e-commerce website redesign, enhancing SEO, elevating user experience, and optimizing mobile performance.
Spearheaded a luxury packaging overhaul after 15 years, modernizing the brand.
Directed large-scale campaign photoshoots and creative production for ads and website campaigns, ensuring visuals consistently reinforced brand value
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Cross-Cultural Marketing
Rebranded a Latino-focused business with culturally authentic design and messaging.
Produced bilingual marketing materials that resonated beyond simple translation.
Helped businesses build trust and engagement with diverse audiences.