Marketing Experience

  • Revenue Growth

    Implemented email and SMS marketing with no prior program, generating $230,000 in revenue in the first year.

    Delivered a 400% increase in monthly sales on Amazon by restructuring paid media and creative.

    Scaled multi-million-dollar goals while managing six-figure monthly ad budgets across Google, Meta, and Amazon.

  • Retail Partnerships

    Secured B2B partnerships with Bloomingdale’s and Macy’s, generating $800K in the first year.

    Rebuilt Amazon ad structure to achieve a 400% sales lift in one month.

    Directed creative content for 200+ products across A+ pages, imagery, and video.

  • Ad Strategy

    Managed $200K+ monthly budgets across Google, Meta, and Amazon.

    Delivered measurable ROI by combining data-driven targeting with creative testing.

    Implemented Meta campaigns that generated $50,000 in sales within the first three months, achieving a 5x ROAS.

  • Creative Direction

    Led a full luxury e-commerce website redesign, enhancing SEO, elevating user experience, and optimizing mobile performance.

    Spearheaded a luxury packaging overhaul after 15 years, modernizing the brand.

    Directed large-scale campaign photoshoots and creative production for ads and website campaigns, ensuring visuals consistently reinforced brand value

  • Cross-Cultural Marketing

    Rebranded a Latino-focused business with culturally authentic design and messaging.

    Produced bilingual marketing materials that resonated beyond simple translation.

    Helped businesses build trust and engagement with diverse audiences.